From June 21 to 23, during Milan Fashion Week, SEASE, in collaboration with Antonia and Portrait Milano, will transform Piazza del Quadrilatero into a pop-up tennis club - an immersive experience where sport and elegance converge.
The event celebrates the refined spirit of tennis, featuring a dedicated pop-up at Antonia’s Via Sant’Andrea store for the launch of SEASE’s Tennis_Kit capsule. The program includes a special match with former tennis champion and brand ambassador Feliciano López, followed by an exclusive cocktail party.
“SEASE celebrates the passion for tennis, as a unique blend of style and tradition - values that resonate deeply with our DNA,” says Franco Loro Piana, CEO and Founder. “With this project, we reinterpret those codes through a contemporary spirit.”
This philosophy translates into garments that blend the elegance of Italian tailoring—such as Solaro and pinstripe fabrics - with cutting-edge technical materials, creating the distinctive Natural Performance code that has become SEASE’s signature.
The Tennis_Kit capsule redefines tennis and leisurewear through sustainable, natural fabrics interpreted with a sartorial approach to performance. The tennis bags, meanwhile, exemplify the brand’s fusion of high-performance materials and artisanal leathercraft.
The collection introduces three distinctive looks: Pro, inspired by fast courts, comes in grey tones with iridescent Solaro accents; Club, entirely white in tribute to British tradition, features refined polo shirts, cable-knit vests, hemp shorts, and casual blazers; and Resort, a homage to clay courts, pairs turquoise seersucker with linen-cotton polos enhanced by technical details and elegant racket bags.
The capsule will be available from June 21, 2025, at Antonia in via Sant’Andrea 10 and online.
SEASE AND ANTONIA: THE ULTIMATE TENNIS CLUB
Jun 21, 2025
