Iconic music artist Billie Eilish stars in the new Gucci campaign dedicated to the house’s innovative iteration of the Horsebit 1955 bag. This modern take on a heritage classic that Creative Director Sabato De Sarno reimagined through an asymmetrical lens is crafted in Demetra, an animal-free material that combines quality, softness, and durability.
Eilish, a fervent advocate for environmental issues, showcases the new Horsebit 1955 bag, symbolizing both the House's and her commitment to a more ethical fashion future. The campaign’s imagery expresses the artist’s unfiltered, authentic personality with videos that are like a candid motion piece with a cinematic twist of the artist’s life set to her song, “What Was I Made For?”.
Demetra is a vegan alternative to leather that was developed in-house at Gucci after two years of research and experimentation. It is 75 percent plant-based, making it more sustainable and less impactful on climate change and water usage.
THE NEW GUCCI HORSEBIT 1955 BAG
Jan 09, 2024
