THE SAINT LAURENT SS 2020 CAMPAIGN FILM

From day into night, the new YSL campaign video for SS 2020 by Anthony Vaccarello brims with moody opulence, personality and a hip edge. Shot in California with models David Prince, Erin Mommsen, Mads Mullin and Simona Cust, the video swings from a dark, dimly lit street to the light-flooded interiors of a sprawling mansion to bright, palm-dotted exteriors. The young group hangs out, floating from a tiled kitchen to life around a pool, including the final clip that features an YSL- shaped floating bed entirely covered with flowers. Obviously all perfectly and sensually decked out in a mix of Marabou-feathered dresses, languid satin, sharp tailoring, sultry black lace and sprinklings of sequins.