NEW BALANCE GATOR RUN

New Balance introduces the new Gator Run, a lifestyle reinterpretation of a 1982 silhouette defined by an unexpected design approach.
The shoe explores contrast. An old school low profile running shape meets a serrated sole and a patent leather upper with a crocodile effect finish. Retro heritage and eclectic references come together through textures, colours and hybrid accents.
“In a marketplace full of refined silhouettes, the Gator Run is bold and unmistakable,” says Taylor Canby, Director of Design. "Its distinct silhouette celebrates New Balance heritage while feeling fresh and serves as a reminder that design can be both functional and expressive. Sometimes the most memorable details come from revisiting the past and looking at solutions through a new lens.”
The alligator inspired campaign, shot by photographer Tom Emmerson with Red Buoy Studio, reflects this dual identity with precision. Sophisticated yet playful, sporty yet stylish.
The new New Balance Gator Run is available at Antonia Sant’Andrea and online at Antonia.it.