BALENCIAGA: THE FW 2016 MEN'S CAMPAIGN

Wrapped in dramatic black-and-white lighting, the new Balenciaga Fall/Winter 2015-16 men’s campaign breaks away from the past. It stars Grammy-winning singer Sam Smith, who wears the house’s sharp and modern tailoring in an unexpected manner and with a strong personality.
Alexander Wang Balenciaga’s Creative Director, is a longtime fan of Smith, who in turn is a devoted fan of the brand. The moody images and the video were shot by Josh Olins in London. Smith may be Balenciaga’s first collaboration with an iconic star, but it certainly bodes well.