GUCCI MONTE CARLO

Gucci unveils Monte Carlo, the House's new Summer campaign, unfolding through a series of moments shaped by movement, light, and the desire to escape.
The cast, featuring Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane, and Samuel Watson, moves from the coastline through hotel rooms, private villas, and tranquil waterscapes.
The wardrobe transitions effortlessly across every setting. For women, precisely tailored essentials and fluid silhouettes are enriched by the iconic Flora motif. For men, relaxed tailoring and denim in all its expressions define an understated summer wardrobe. Handbags take center stage, with the Gucci Giglio exploring new textures and finishes, the Gucci Venice reimagined in GG canvas, and the Gucci Jackie returning in refined metallic mesh. Footwear includes the Boulevard pump, distinguished by its oversized Horsebit detail, alongside foldable-heel loafers designed to move seamlessly from day to evening.
Flora runs throughout the campaign as a defining visual signature of the House. Originally created in 1966, the motif celebrates its 60th anniversary this year. Designed by Vittorio Accornero at the request of Rodolfo Gucci for Princess Grace of Monaco, Flora was conceived as an intricate composition of flowers rendered in 37 distinct colors, first introduced as a silk scarf. Its origins remain intrinsically linked to Princess Grace, whose presence played a pivotal role in its creation.