Cart
KYLIE JENNER LAUNCHES THE PUMA FIERCE | All | Antonia

KYLIE JENNER LAUNCHES THE PUMA FIERCE

In terms of buzz, it hardly gets any better than It girl Kylie Jenner launching the new Puma Fierce trainer, or an edgy sneaker-cum-bootie that is sure to fly off the shelves. The collaboration between the hot brunette and the German sportswear giant immediately made ripples across the web. A lightweight laceless training shoe in white, black, red and silver, the Puma Fierce was designed to be both versatile and functional, the perfect mix between performance-ready technology and street-cool edge. Just like the ad campaign shot by Lauren Dukoff with Jenner showing off her toned figure against a white background. The unexpected design of the Fierce shoe features technical overlays, a supportive midsole and flex grooved outsole allowing for fast and dynamic multi-directional movements. “PUMA is putting a great deal of focus and emphasis behind its women’s business. This campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

Thanks for subscribing

Choose your country