SAINT LAURENT VIDEO: PRESENTING MEN’S SS 2021

Masterminded by Anthony Vaccarello, Saint Laurent presented its new men’s collection with a six-minute video called “No Matter How Long The Night Is” that earned 42.4 million global views and an audience engagement of more than eight million between YouTube, Instagram, Facebook, and TikTok. The awe-inspiring video filled with amazing angles and lighting shows models doing acrobatics on the rooftops as they jump, leap, and cavort effortlessly up and down wearing the latest Saint Laurent collection, ultimately walking down a raised runway seemingly constructed around the Tour Eiffel. The virtual experience, directed by Nathalie Canguilhem and soundtrack by Sebastian, looks at the future, reaching new horizons, no matter how long the night is. Over the skies and the architectures of Paris, New York, and Beijing, it is a constant attraction that redefies gravity.