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THE FRENCH RULE AGAINST IN-SEASON SHOWS | All | Antonia

THE FRENCH RULE AGAINST IN-SEASON SHOWS

The Fédération Française de la Couture du Prêt-à-Porter des Couturiers et des Créateurs de Mode is saying no to in-season shows, according to an in-depth article on WWD. As reported in the story, the chamber's president Ralph Toledano and key industry execs still view the current format as valid. The winning formula is driven by a top-performing and healthy French luxurygoods sector. Hence, the Paris runway shows will continue to be staged one season before the collections hit the stores.
The fashion houses on the federation's board that want to keep the current system are Dior, Chanel, Yves Saint Laurent, Nina Ricci, Hermès, Chloé, Agnes b., Issey Miyake, Isabel Marant, Balenciaga, Lanvin, Sonia Rykiel, Leonard, Dries Van Noten, Maison Margiela, Paul Smith and Kenzo. Conversely Tom Ford and Burberry have opted for showing in-season collections in London, or presenting the Fall/Winter 2016-17 line-ups in September for them to be in stores right after. The saga is bound to continue…

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