THE GUCCI F/W 2019-20 AD CAMPAIGN

Inspired by four decades of pret-à-porter spanning the Fifties to the Eighties, the Gucci F/W 2019-20 ad campaign pays tribute to the buzz and pomp that surrounds the fashion circus with its designers, muses and bee-hive activity. A master of story-telling and visual narrative, Alessandro Michele uses his eccentricity to reimagine an industry cliché: the seasonal fashion circuit with its fittings, catwalk hype, magazine shoots and backstage frenzy. Thanks to Michele’s signature meticulous attention to detail, the product takes center stage becoming the standout protagonist in a series of colorful, highly-styled scenarios shot by Glen Luchford. Models are captured unawares on the streets, strutting between the front rows and pulling exaggerated, theatrical poses in the photographer’s studio. Going full circle, there are also images of models reading the publications in which they star.