FENDI S/S 2016 AD CAMPAIGN

The new Fendi ad campaign for SS 2016 is in full bloom. Sprouting out of giant flowers that echo the colorful and graphic floral details of the Fendi SS 2016 collections are models Vanessa Moody and Edie Campbell. Needless to say, the ad images were once again shot by Karl Lagerfeld. Pops of orange silk, ornate micro bags, futuristic sunglasses, ruches and snakeskin highlight the studio-shot images. Two girls, two looks, two personalities - yet both ultra-modern, feminine and hip. Just like the collection, a counterbalance of tough and gentle for an overall controlled elegance with a high-impact mix of colors and textures.