GUCCI CRUISE 2016 AD CAMPAIGN

Alessandro Michele has certainly put his geek-chic seal on Gucci. His latest ad campaign starring the Cruise 2016 collection underscores just that and the short film, a slow-motion Seventies-esque dance moment, a controversial gig. Both spotlight Michele’s gender-neutral vision filled with ruffles, bows, floral prints, languid silhouettes and lanky models.
Shot and directed by Glen Luchford, they are set in a light-flooded stately Florentine villa. The models in the print images are Rhiannon McConnell and Tami Williams. Yet another example of Michele’s headline-generating contemporary essence tempered by romantic flourishes.