NEW BRAND - DIVERSION ON THE CLASSICS BY JUUN.J

Since he established his namesake label in 2007 to great acclaim, Korean designer Juun. J has stuck to his mantra of deconstructing traditional ideas in menswear, defining a personal and modern approach to design. Balancing old-school tradition with an avant-garde aesthetic is never easy but Juun.J’s deep, extensive knowledge in classic tailoring have allowed him to create inventive silhouettes, largely inspired by youth and street culture. An approach that has impacted and continues to spur the evolution of menswear. This season, cargo pockets were the focus, applied on soft, easy silhouettes worn with sporty hoodies in black, royal blue and beige.