THE BALENCIAGA FALL AD CAMPAIGN

The arid, sandy neutrality of the desert serves as the perfect backdrop for the lively colors, sharp silhouettes and strong patterns ofthe Balenciaga Fall 2019 collection. For the new ad campaign, Balenciaga’s Creative Director Demna Gvasalia tapped artist Jean-Pierre Attal, who superimposed an army of models onto the jagged, rocky deserts of Morocco and Lanzarote with his signature technique for his first-ever fashion campaign. Styled by Lotta Volkova, the models don slinky wrap dresses, artsy coats, tailored suits and breezy skirts in vibrant hues.