THE HERON PRESTON 'FOR YOU, THE WORLD' COLLECTION

The ascent of Heron Johnson, the man behind the hot Heron Preston label, has been of the faster-than-lighting kind. His cult pieces, in fact, sell out like hot cakes. The New-York-based designer's latest collection, which debuted in Paris, is called “For You, The World” and comprises of a range of Tees, fleeces, padded bomber jackets, fluid sweat pants and fanny packs. Inspired by the colors of the Heron, a long-legged freshwater and coastal bird with 64 different species, the palette also includes touches of neon orange. Besides the season's bird design, there are a number of key pieces featuring the Russian word for “style” written in Cyrillic. Heron Preston, who has collaborated with Nike and Kanye West, made his fashion foray with a small collection for Fall/Winter 2017 developed in collaboration with New York City's Department of Sanitation. Fascinated by uniforms, and eager to make the earth a better and cleaner place, the Made in Italy Tees and fleeces with screen-printed DSNY branding and archival designs are made with upcycled and donated pieces from sanitation workers. The idea is simple – to transform discarded trash into quirky fashion garments. And it worked big time.