Simple, minimalist, elegant. The Dior Pre-fall 2020 ad campaign, starring longtime brand
ambassador Jennifer Lawrence, highlights a natural beauty and the crisp, feminine silhouettes
designed by Maria Grazia Chiuri.
Shot in a studio by Brigitte Niedermair against a gray backdrop, the spotlight shines on the Oscar-
winning actress who poses gracefully in a handful of stunning creations that embody the highest
form of craftsmanship, tradition and timelessness. Architectural constructions that flare out
delicately in red and black pay homage to the Maison’s founder while channeling Chiuri’s
impeccable ability to design for today.
Although the imagery was shot in New York before the Covid-19 outbreak, the sophisticated, less is
more mood perfectly adapts to the current times and feelings.
A BEAUTIFUL SIMPLICITY: JENNIFER LAWRENCE FOR DIOR
Apr 29, 2020
