FENDI'S #MEANDMYPEEKABOO CAMPAIGN CHAPTER TWO

The celebration of the 10th birthday of the iconic Fendi Peekaboo bag continues with a new chapter. After a video and images starring its creator, Silvia Venturini Fendi, Creative Director for Accessories, Menswear and Kidswear, along with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, the Roman luxurygoods house unveils the second chapter of #MeAndMyPeekaboo, with images and a video of Kris Jenner, her daughter Kim Kardashian and her granddaughter North West. Keeping it in the family, son-in-law Kanye West compiled the music. The unreleased images reveal the intimate and unexpected relationship between each protagonist and the Fendi Peekaboo. "The Peekaboo is timeless because it’s so simple and a classic bag you can wear no matter the occasion or season. That’s why I chose the Peekaboo, because it's classic but also modern," says Kim Kardashian. "Fendi represents a strong and determined woman."