FRAME X ALEXANDRA LECLERC

FRAME has selected Alexandra Leclerc as both muse and collaborator for a 21-piece capsule of modern essentials.
Bringing her intimate perspective on Monaco, its light, rhythm, and way of life, Alexandra transforms the collection into a personal style diary. “This collection reflects my everyday life and my wardrobe: what I wear, where I go, and how I move through Monaco.” A lived-in point of view, expressed through every piece.
Photographed by Robin Galiegue and directed by Vincent Catel, the campaign unfolds across some of the Principality's most iconic locations, from Villa La Vigie to Pavyllon Monte-Carlo.
Conceived as a complete wardrobe for the European summer, the capsule centers on The Leo, a new low-rise, elongated denim silhouette, alongside red leather trousers, capri tailoring, and sculptural dresses.
“FRAME is built through conversations with people who define an era. With Alexandra, that energy takes the shape of Monaco's joie de vivre. It's more than clothing, it's an emotion seen through the FRAME lens,” says Silvia Merati, CEO of the brand.
From September 1 to 10, Antonia presents a dedicated display celebrating the FRAME x Alexandra Leclerc collection. A curated space capturing Monaco's Mediterranean spirit through a selection of pieces from the capsule.