NIKE’S “NEVER TOO FAR DOWN” CAMPAIGN

Even in the darkest moments, hope remains connected to our sporting spirit. With that belief in mind, as professional competition slowly returns to normality, Nike tributes the joy of collective celebration with the “Never Too Far Down” campaign, a film narrated by LeBron James that will air during Tiger Woods’ return to the golf course for the livestream of “The Match. Champions for Charity”, on Nike’s social media channels and during the Bundesliga match Dortmund versus Bayern. The reel tells of the adversity encountered and overcome by the sports stars during their careers and to mark the occasion, James, Woods, and Serena Williams share their thoughts on the power of sport: "Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James “Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods “Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams