THE NEW FENTY PUMA BY RIHANNA

Rihanna kicks off her new Fenty Puma season with a back-to-school inspiration for a Varsity-Sport- meets-High Fashion vibe. The idea is to mix-and-match the pieces liberally as the collection represents different youth cultural cliques and their unique styles that set them apart in hallways and locker rooms. Nerds, Jocks, Skaters, Preppies, Goth kids and Bad Gals, you name it. Lending her signature FENTY touch, the collection brims with chunky hand-knit sweaters, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses topped with over-sized coats in faux shearling and fur. Classic uniforms and track suits come in high-tech sporty fabrics with Ivy League-style touches. Signature branding details appear throughout, driven by Rihanna’ s lucky number 13 and badges representing her birth year 1988. Rihanna certainly did her homework thoroughly, complimenting her university-ready looks with the perfect accessories. Bags include over-sized teddy bear styles, vanity cases and envelope bags while the headwear assortment offers puffer caps, varsity baklavas and durags for a true school squad feel. Last but not least, the collection’s footwear range instantly puts you on the honor roll of style with the Chelsea Sneaker Boot, FENTY Trainer Hi and Knitted High MaryJane Heel not to mention the iconic PUMA Creeper revisited in two new stacked sole iterations. A + for style, inventiveness and edge.