A NEW DIGITAL FORMAT FOR LONDON FASHION WEEK

London Fashion Week has masterminded a new format for its Men’s shows to be held in June, previously cancelled due to the Covid-19 pandemic. The women’s and men’s wear showcases will be blended into one gender-neutral digital platform featuring online showroom, diaries, videos and interviews. The new digital version will take place from June 12-14, the original dates for London Men’s Fashion Week and the content will be available on londonfashionweek.co.uk to both the trade and consumers. The idea embraced by the British Fashion Council is to attract a variegated number of designers, spurring them to create new engaging formats and inclusive presentations whose content goes beyond fashion to include society, stories and culture.