BALENCIAGA BECOMES THE HOTTEST BRAND ON LYST Q3

Balenciaga has surpassed Gucci as the hottest brand of the moment, according to the latest Lyst Index ranking for Q3. The French luxurygoods house climbed five spots, replacing Gucci in the number one position of the chart. According to the report, searches during the period jumped 505 percent, partly fueled by the brand’s return to haute couture after a 53-year hiatus, its Fortnite collaboration, the Kanye West partnership on his “Donda” album launch, all framed by a massive presence on the red carpet at the Met Gala. Gucci securely detains position number two, enhanced by the debut of its Vault digital store and the buzz created around the trailers and imminent release of the House of Gucci film. Dior ranked third, its success underscored by Christian Dior: Designer of Dreams exhibit that opened in New York and the partnership announcement with the Paris Saint-Germain team. “Fendace”, the surprise collaborative collection between Fendi and Versace, unveiled during Milan Fashion Week, helped both brands scale two positions, taking eighth and ninth places, respectively. The Prada raffia tote was the hottest women's products on the list while a pair of Yeezy sneakers remain the hottest men’s item, for the second quarter in a row.