BURBERRY TAPS RICCARDO TISCI AS CHIEF CREATIVE OFFICER

Riccardo Tisci will replace Christopher Bailey at Burberry. The announcement ends months of speculation after Bailey announced months ago he would step down following his adieu show, held in London for the F/W 2018-19 season. A graduate of Central Saint Martins in London, Tisci will be based in the British capital and will oversee all the Burberry collections. He will present his first effort in September.
"I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry's British heritage and global appeal and I am excited about the potential of this exceptional brand," said Tisci. He was tapped by Marco Gobbetti, CEO of Burberry, who said that he is “delighted that Riccardo is joining Burberry as Chief Creative Officer. Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today's luxury consumer. Riccardo's creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.” The Italian duo, now reunited at Burberry, worked together at Givenchy where Tisci was Creative Director from 2005 to 2017 while Gobbetti was President and CEO of the storied French house from 2004 through 2008. Tisci's daring aesthetic that seamlessly melds sizzle, street and luxe was pivotal in transforming Givenchy into a star brand within the LVMH Group portfolio. And now the two have big plans to start a new chapter for Burberry, one that will leverage on the past with currency to ultimately drive sales, reach out to a new generation of luxury consumers and spiff up the accessories business. And, as many expect, Tisci won't play it safe. A hard-core sneaker head and the proud owner of hundreds of pairs, Tisci has lent his touch to high-profile collaborations with Nike and Puma. He also designed the stage outfits for the world tours of Madonna, Beyoncé and Rihanna, as well as Kim Kardashian's famous Givenchy couture lace wedding dress. Founded in 1856, Burberry owns the trademark of the Burberry logo, the Equestrian Device and the Burberry Check.