SAINT LAURENT PRE-FALL 2015

Seeking personality alongside good looks, Saint Laurent’s Hedi Slimane has tapped cool model Helena Severin for his pre-fall ad campaign, shot by the designer himself in black and white.
The lean and somewhat hard-edged beauty perfectly embodies the feel of the collection and its artsy streak that counterpoints razor-sharp tailoring to soft shapes and flashes of gold. In that same vein, the fall menswear campaign zooms in on model Milos Lukacek whose androgynous elegance is heightened by his numerous tattoos and rock-and-roll vibe.