LOEWE x ON

LOEWE and On add a new chapter to their collaboration with a collection that expands the partnership into the realm of everyday movement, combining advanced engineering with LOEWE's approach to proportion and colour. The Cloudsolo, the first model co-designed by both brands, returns with new bicolour pairings and exclusive colourways such as Sand and Brown, a palette that reflects the shared chromatic research of the two brands. Making its debut is the Cloudtilt Hi, a new hi-top silhouette that brings the collaboration towards a more structured aesthetic, available in bold tricolour combinations. The campaign accompanying the collection is directed by visual artist duo Blackwall, reinterpreting performance footwear through movement and form. The film is defined by a backdrop of saturated colours and high-impact tones, capturing the shared aesthetic identity of both brands. The new LOEWE & On sneakers are available at Antonia Brera and online.