LOEWE x ON

LOEWE and On return with a new collaboration, merging sophisticated design and technical performance in a project that introduces the first co-designed shoe combining Spanish craftsmanship with Swiss engineering.
For the new season, LOEWE and On present the Cloudsolo, a limited-edition sneaker that embodies the aesthetic codes of both brands. The upper, crafted from On’s signature technical mesh, is detailed with LOEWE’s distinctive pebble motif. The midsole features CloudTec technology with Helion™ superfoam and Speedboard® for responsive cushioning in everyday wear, while adjustable elastic laces and a translucent finish complete a design that balances functionality and style.
The palette ranges from neutral and soft tones to vibrant shades of turquoise, orange, and lime green. The Cloudtilt also makes a return in a minimal version, reimagined in Denim Grey and Denim Blue with a mesh sock upper and a reinforced rubber toe.
The collection further expands into technical ready-to-wear: flocked anoraks, cargo trousers, and base layers. LOEWE’s tactile sensibility meets On’s functional design for a selection of versatile, performance-driven outdoor pieces.
The new collaboration is brought to life through a short film shot by American photographer Ryan McGinley, directed by Bleunuit, and performed by the MazelFreten dance company.