NAPAPIJRI AND MARTINE ROSE DROP 1

A new collaboration for Fall/Winter 2025 brings together Napapijri and British designer Martine Rose.
Building on a journey that began in 2017, the collection reinterprets and redefines the boundary between technical mountaineering and urban streetwear. The co-branding draws on the deep connection between Rose’s heritage and Napapijri’s blend of fashion and cultural resonance. With a nod to archive design, it offers a contemporary take on key pieces from previous collaborations.
The sportswear brand meets Rose’s deconstructed approach to fashion: each piece emerges from the creative intersection of past and present, where functional design meets the expressive freedom of contemporary streetwear.
The first drop combines sportswear influences, varsity preppy codes, and minimalist logos. The collection features curly wool full-zip fleeces, striped terry sweatshirts, and polo shirts with patterns developed using innovative sponge towel AOP technology. Essential logo T-shirts, classic DJ denim jeans, and cotton gabardine baseball hats complete the launch.
“We’re really proud of the collections we released together. I’m always being stopped and asked about the pieces when I wear them – and people still reference the imagery we created in the shoots: the mix of the clothing, locations and cast was so fresh. This is a chance for those who missed out the first time around to get their hands on the best of the collections!” Says Martine Rose.
The first drop is now available in-store and online. The second release will follow soon.