NEW BRAND: LA MAMA

“Made for the floor. Dressed for the room.” This is the manifesto behind LA MAMA, a new accessories brand founded by Kate Aubrey and Kyra Griffin, the Creative Directors of KSTUDIO, a studio working alongside some of fashion’s most influential maisons.
The project began with a practical need: a bag designed to keep pace with real life and days defined by constant movement. From there, a more pragmatic, contemporary, and lived-in vision of luxury takes shape.
The result is LM1, LA MAMA’s debut silhouette. Designed as a complement to the bags you already own, it serves a specific purpose: accompanying the days when you need to carry more, move more, and do more. Its essential, almost architectural design defines a bag made to be handled, set down, moved around, and lived with.
Completing the project is the LA MAMA Method, a modular system of pouches ranging from S to XXL, designed to organize what you carry while keeping it streamlined. If LM1 holds the day in its entirety, the pouches allow you to edit it.
The debut collection is made in Florence from vegan leather and comes in black and chalk white, with finishes ranging from embossed croc to matte and patent versions. The material itself reflects a deliberate choice, balancing lightness, durability, and ease of care.
The new LA MAMA bags are available in-store and online.