THE ATTICO "IL PRIMO BAGNO"

The Attico unveils "Il Primo Bagno", a new beachwear collection composed of a selection of garments and accessories dedicated to the essence of summer and the first encounter with water. 
The SS26 collection moves between swimwear and ready-to-wear, with pieces designed to transition seamlessly from the beach to the city. Zebra prints, bold stripes recall sun-bleached surfaces and salt-worn fabrics. Silhouettes are fluid yet defined.
Accessories complete the wardrobe: zebra-print thong sandals, logo caps and the Via del Mare bag that introduces a distinct and deliberate sense of place.
Each piece is marked by a dedicated label, Il Primo Bagno, an identifying element of the collection. The visual campaign, shot on film by Maxime La, alternates between interiors and exteriors — sunlit streets, seaside rocks, fragments of everyday life — to evoke an Italian summer suspended in time.
With this edition, The Attico’s beachwear establishes itself as an autonomous dimension of the brand, with its own codes, materials and rituals that extend beyond seasonality.
The new beachwear collection Il Primo Bagno is available in-store and online.