THE NEW PALAZZO FENDI IN ROME

After relocating its headquarters to the newly-refurbished Palazzo della Civiltà, Fendi has transformed its 17th century Palazzo Fendi, in the pulsating heart of Rome, into an exclusive and international destination. The five-story edifice houses the company’s first boutique hotel, a freshly minted store, the Fendi Private Suites filled with Fendi Casa pieces, Palazzo Privé, a prestigious apartment designed by Dimore Studio, as well as a Zuma restaurant. The overall concept was curated by architect Marco Costanzi to reflect Fendi’s lifestyle appeal and creativity. Mixing tradition with innovation, the Suites are complete with iPads featuring maps and soundtracks. The hotel will open in early December. The top floor houses the high-profile Japanese restaurant Zuma set to open in February. “Palazzo FENDI is not only our largest boutique in the world, it is much more than a store,” states Pietro Beccari, Fendi Chairman and CEO. “It’s a game changer, an emblem and symbol of our DNA. There is no other place where you can so easily understand our very precise, very personal vision of luxury. Once people come and see this for themselves, their entire idea of FENDI may evolve and change.”