THE S/S 2018 ACNE STUDIOS CAMPAIGN FT. JULIETTE LEWIS

The new Acne Studios ad campaign fronts actress-cum-rocker Juliette Lewis, creating a unique match between an irreverent brand and a woman known for her bravado and edge. Shot by Talia Chetrit, it ultimately celebrates strong women in a timely fashion as female empowerment is an increasingly sensitive and critical issue. For the campaign, Lewis was asked to create her own character, one that mirrored herself and the collection, inspired by cinema and by the many strong female characters it is a voice for. In the energetic images, Lewis sports a black fringed bob, and comes across as one tough girl with her bold, don’t-mess-with-me poses. Her attire varies, from sharp pant suits in lime green to vivid Hawaiian prints, from embroidered suede blouses to slinky dresses in acidy tones.