CHINATOWN MARKET X LACOSTE

After act I unveiled at Hypefest in NY, Lacoste and Chinatown Market replicate the successful collaboration withan even stronger vision that bonds the heritage, elegance and DNA of Lacoste with the creativity and legitimacy of Chinatown Market, ultimately strengthening their desirability for the urban inspirer. A longtime tennis and Lacoste fan, Mike Cherman, the founder of Chinatown Market, sought to create a quirky, lively medley that combines classic heritage with a bold streetwear flair, playing havoc with Lacoste’s traditional brand codes.