LIVING IT UP AT THE HYPEFEST FESTIVAL

Over 10,000 guests flocked to the Hypefest festival, the first-ever shopping event staged by Hypebeast, the highly successful and popular streetstyle website. The two-day event, which was held in the Brooklyn Navy Yard, was a buzzy mix of shopping, installations, collaborations, art and live performances that made for a unique experience. To avoid crushes, lines and hazards, most of the purchases were done through an exclusive Hypefest app. The brands that generated the most brouhaha included Off-White x Rimowa, Marcelo Burlon, Palm Angles, Sacai, Heron Preston, Ray-Ban, Diesel, G-Star, Billionaire Boys Club and Needles. The spotlight shone on exclusive collaborations, special products and customizations, with plenty of live sessions demonstrating how the hottest products come to life.