SPECIAL WINDOW PROJECT @ANTONIA: NEW GUARDS GROUP

While the name New Guards Group may not ring a bell to many, the company’s buzzy portfolio of brands – Off-White, Palm Angels, Marcelo Burlon County of Milan, Alanui, Heron Preston and Unravel – certainly will. In celebration of Milan Men’s Fashion Week, which kicks off today, all of Antonia’s eight windows will be dedicated to the various brands with bold vinyl cut-outs whose graphics reproduce the signature patterns and logos of each brand. Past the eye-catching display and into the store is a fresh crop of Pre-Fall arrivals. Enjoy - inside and outside.