THE NEW PALAZZO PUCCI

Laudomia Pucci, the daughter of founder Emilio Pucci and the brand's image director, has transformed the landmark Palazzo Pitti in the heart of Florence into the Emilio Pucci Heritage Hub. The undertaking was made possible as a consequence to the fact that two years ago, the fashion house's parent company LVMH Moët Hennessy Louis Vuitton, opted for relocating the Emilio Pucci employees, based in the Palazzo, to Milan to combine the creative and commercial roles. Pucci's idea behind the extensive make-over of the Palazzo, built by the Pucci family in the 1400s and still owned by the family, was to transform a historical landmark building into a place that would appeal to the younger generations. In other words, a fusion of history and modernity. Pucci put together a Heritage team, young professionals scouted from partnerships with Central Saint Martins and Polimoda, to turn Palazzo Pucci into a center that chronicles and catalogues the story of the brand and Made in Italy production. Multiracial mannequins and statues showcase the new collection or vintage pieces. Developed by architect Piero Lissoni, whose minimal vision is countered by the palace's frescoes and vaulted ceilings, and by the brand's iconic swirls of colors and patterns, it also house's Pucci's home collection developed with Cappellini, Kartell, Bisazza and B&B Italia.