GABRIELA HEARST: A STORY OF HERITAGE, QUALITY AND SUSTAINABILITY

In only five years, Gabriela Hearst has created a solid fashion business with an extraordinarily strong of point via modern collections steeped in two values - long-term and sustainability. Hers is a world where tradition outshines trends, embracing a slower pace and process that bring to life meticulously crafted pieces, where each detail counts. Born in Uruguay, Hearst grew up on her family’s ranch surrounded by horses, cattle, and sheep. When she launched her namesake line in 2015, not only did she take over running her father’s ranch, but also implemented a new idea of sustainability in fashion, honoring her family’s heritage in more ways than one. Based on the idea of “honest luxury”, rendering the utilitarian beautiful and rich, Hearst designs long-lasting, feel-good garments meant to become part of the lives and memories of the women who wear them. It is no surprise then that her A-list fans include Emma Stone, Glenn Close, Amal Clooney, Oprah Winfrey, Margot Robbie, and Jill Biden. Alluring, dynamic and powerful, Hearst is well-aware of the needs of women with fast-paced lifestyles. From the beginning, the company partnered with Manos del Uruguay, a 50-year-old non-profit women’s cooperative that empowers rural women who make Hearst’s hand-knits. With the well-being of the planet a heartfelt issue, Hearst uses TIPA flexible packaging, a bio-based alternative to traditional plastic packaging that is fully compostable within six months, returning to nature without impacting the environment. In that vein, the designer also introduced a special silver fabric lining that prevents cell phone radiation from reaching women’s reproductive organs. In 2016, she unveiled the limited-edition Nina Bag, which now has an extensive waiting list. The SS 2020 collection marks her first ever carbon neutral runway show, inspired by women of substance and courage - the goddess Athena, German botanist Maria Sibylla Merian, Joséphine Baker and the Kurdish freedom fighters. Entirely hand-crafted with standout virtuosity, highlights include a canvas trench with hand knotted leather panels; wool and silk coats with crocheted godet inserts; blanket stitch linen tailored blazers, pants and skirts; hemp dresses and skirt with macramé godet; hand fringed leather trims on dresses; beefy silk and cashmere gauze blouses with silk hand knotted crochet panels. Looking ahead, Hearst’s goal is eliminate the use of virgin materials by 2022.