Jacquemus Spring/Summer 2025 signals a shift in the French designer’s creative approach. For “La Croisère,” he chooses an Art Déco apartment designed by Auguste Perret to unveil what feels like a true haute couture collection. A continuous dialogue between America and France emerges as one of the key inspirations, paying tribute to iconic French designers of the past and evoking silhouettes worn by Marilyn Monroe. This move towards a more classic elegance marks an evolution, enriched by Simone Porte Jacquemus’ signature touch: playful details and unexpected finishes. Generous volumes define the collection, while graphic references animate the prints, dots, stripes, and dynamic draping bring rhythm to the looks. The palette is anchored in timeless shades of black, white, beige, and yellow. The Maison’s whimsical spirit reimagines retro accents through a poetic and thoughtful lens.
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