RIHANNA AND LVMH STRIKE A HIGH-WATTAGE DEAL

When WWD broke the news that Rihanna was in talks with luxury giant LVMH to launch a namesake line, the headlines and hype took the fashion industry by storm, obviously. According to the sources cited by the storied paper, LVMH Moët Hennessy Louis Vuitton and the music phenomenon, celebrated for her talent, beauty and acute fashion instinct, have been in secret discussions to launch a luxury house under Rihanna’s name. WWD reported that “LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna and some of her key associates.” Rihanna, whose most recent tenure includes her role as Creative Director of Puma, sent the Internet into a frenzy a few days ago when she stepped out in New York wearing a pair of flashy gold shades with the name of her Fenty brand written on the arms. In general, the stunning brunette sends the paparazzi into a tizzy with her range of striking, va-va-voom diva looks or super cool street styles. Her collection with LVMH is expected to include ready-to-wear, leather goods and accessories. Born Robyn Rihanna Fenty, the Barbados native has modeled for Gucci, Emporio Armani and Balmain. Phoro credits: ALLURE magazine