BALENCIAGA SS 2019 AD CAMPAIGN CHANNELS MATRIX

Balenciaga has tapped artist and filmmaker Jon Rafman to create an eye-catching, fast-paced video for its SS 2019 collection inspired by cult sci-fi movie Matrix from 1999. Complete with special effects, futuristic beams of light, fire balls and plenty of action, the models sprint, fight and skate their way around the city and into laboratories wearing the season’s bold and sharp silhouettes, including strong-shouldered tailoring, slinky dresses, Eiffel Tower prints, the blockbuster Track sneakers and the sleek new eyewear.