NEW BRAND: TOTEME

Founded in New York by Elin Kling and Karl Lindman in 2014, Totême creates sophisticated, luxurious less-is-more lifestyle designs that reflect Kling’s no-fuss style. Now working out of their Stockholm studio, the couple’s success derives from their idea of go-to modern uniforms for different occasions and their relevance in a woman's wardrobe. Distinct shapes, crisp silhouettes and minimalist styling define each piece and look, often inspired by Kling, who has a very precise point of view on where the brand is headed, and her style.