SPECIAL PROJECTS: AMI'S REAL AND LUXURIOUS TAKE

Paris-based brand AMI unveiled its Fall-Winter 21 collection through a short film aptly titled “Le Défilé. The documentary-like video that tributes the golden age of fashion shows, captures the dazzle, fun and frenzy from the backstage to the catwalk, in a minimalist setting. Optimistic and luxurious, the Fall collection is hinged on a real, dynamic, yet straightforward wardrobe, evocative of the lighthearted and elegant style of the early 90s: oversized and well-defined silhouettes; sartorial construction and volumes; a modern minimalism; primary colors. The 9-minute film was directed by New-York based Alvaro Colom, the Spanish filmmaker and photographer, whose background as a dancer influences his work with a graceful, choreography-like flow. Besides shooting multiple campaigns for top fashion houses and beauty brands, Colom's work has also graced the most sought-after fashion glossies such as Vogue and Vanity Fair. “Every season, our shows tell a special story; this presentation is no exception. Its narrative pays a tribute to cinematography, a universe that has always inspired me and that I wanted to further explore. The Fall-Winter 21 collection is a very special one, a collection that deserved to be filmed so I could fully showcase its colors, joy and high energy,” says; Alexandre Mattiussi, Founder and Creative Director of AMI.