THE CHLOE’ SPRING SUMMER 2020 AD CAMPAIGN

Called “Handle with Grace,” the new Chloé ad campaign masterminded by Creative Director Natacha Ramsay-Levi explores the relaxed elegance of the season’s runway collection. Shot by David Sims, the imagery captures an elegant free-spiritedness and femininity underscored by the message: "If to anyone, belong to yourself." Interacting naturally and gracefully, models Rebecca Longendyke, Felice Noordhoof, Mona Tougaard are lensed inside a white-washed room, their hair gently caressed by gusts of air. Sims, an acclaimed British fashion photographer who initially favored a stark modernism and graphic poses, later embraced movement in his images, setting a new standard in modern photography.