EXCLUSIVE: LACOSTE x GOLF LE FLEUR PLUS DEDICATED WINDOWS
OLD SCHOOL SILHOUETTE 2.0
For his first collaboration with Lacoste, Tyler, The Creator infused some of his iconic style into the traditional French tennis culture creating a special capsule called Lacoste x GOLF le FLEUR.
The multi-talented, California-based musician, known for his off-kilter creative statements, transposed his saturated, left field colorimetric blueprint onto the 16-style collection, characterized by flat color blocks, reminiscent of the courtside hues from the Eighties, which Tyler, The Creator used on archival Lacoste cult pieces.
The result? A modern sportswear-inflected chic infused with retro references.
Straight, unisex cuts bring to life short-sleeved polo shirts, buttoned tees, sweatshirts, shorts and bucket hats in thick cottons while an embroidered varsity jacket in wool reveals a couture-like feel. The iconic crocodile was reimagined with an embroidered poppy flower clenched between its jaw. Wedged somewhere in-between the classy and the sassy, Lacoste × GOLF le FLEUR redefines the conventional notions of elegance and casual style.
Subversive and multifaceted by nature, Tyler, The Creator is an artist-cum-designer who designs his own line called Golf Wang and is the leader/co-founder of alternative hip-hop collective, Off Future. Combining almost 17 million followers, Tyler has a strong grip on the young generation and trend-savvy Millennials.