AD CAMPAIGNS
2019-07-26

NEW YORK'S OG TASTEMAKERS INTERPRET THE GUCCI ACE SNEAKER

A CROSS-GENERATION CULT

The Gucci Ace sneaker is a success story that epitomizes Alessandro Michele’s ability to reinvent the classics, turning them into red-hot must-haves. In constant evolution, the kick appears in a new Pre-Fall campaign worn by a gag of stylish, trend-setting senior men and women, capturing the house’s ability to ferry between the past and the present.

Shot in Brooklyn between typical brownstone houses and Fulton Park’s greenery, they wear refreshed versions of the signature tennis shoe in anything from lively patchworks to vintage-looking white leather to logoed black cotton, making a bold, eye-catching statement that transcends time and age.

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