BIRTHDAY BAG - ARMANI PARTNERS WITH ANTONIA
A new anniversary bag fetes the Armani label with an Antonia exclusive
For the first time, fashion veteran Giorgio Armani has joined forces with a luxe retailer to unveil his new bag, Le Sac 11, that also marks the 40th anniversary of his fashion label. In exclusive for Antonia, he created a 12-piece limited edition version of the bag in a butter- soft cognac leather featuring exclusive metalware in three different sizes. It was presented on March 1, during Milan fashion Week, with a buzzing party that attracted a mixed high-profile crowd.
Named with a number that has a symbolic value for Armani – it is the day of his birthday as well as the number of the historic building on Via Borgonuovo that houses his headquarters in Milan, Le Sac 11 is a top-handle bag and a 247/ wardrobe staple. Fit for any look and style, it comes in a range of fine leathers, including crocodile skin, tanned leather, and calfskin, in different colors.
The display was created by renowned Italian architect Vincenzo de Cotiis, who forged multi-colored metal sheets that delicately crush the bag to artsy-meets-fashion effect.