GUCCI PREFALL 2015 – A NEW WOMAN
Forget the high-gloss, luxe-driven Gucci girls of past ad campaigns. New Creative Director Alessandro Michele is pushing in a new direction to revitalize the brand as was highlighted in his FW2015-16 men's and women's collections. That edgy, unconventional and sensual mood trickled into the Gucci pre-fall ad images lensed by Glen Luchford and fronting models Julia Hafstrom, Alexandra Elisabeth and Jack Chambers. Shot in a worn-down and bare apartment with a tobacco velvet sofa and an oriental carpet, the innuendo is modern and cool with a relaxed come-hither edge.