ADIDAS GROUP SALES RUN IN THE FAST LANE
Adidas Group sprinted ahead in the first quarter of 2015 fueled by the strong performance of its running business. Sales at the German activewear powerhouse rose 17 percent to 4.1 billion euros while net profit stood at 221 million euros, up 8.2 percent versus the same period of 2014. The launch of the Yeezy Boost, its first shoe developed in collaboration with Kanye West, helped drive the growth.
"We got off to a successful start to the year with our Adidas and Reebok brands enjoying great momentum. With our innovative performance products, fashion-driven styles and highly engaging marketing campaigns, we have excited our consumers around the world,” said Herbert Hainer, Adidas Group CEO.