IN EXCLUSIVE: CELEBRATING EXCELSIOR@EXPO
UNIQUE COLLECTIONS FOR A UNIQUE EVENT
The official retail partner of Expo Milano 2015, Excelsior Milano celebrates this exclusive partnership with a burst of limited edition collaborations dedicated to the universal exposition.
For six months, on the central and lively “Decumano” strip inside the site, Excelsior Milano has recreated the innovative and design-driven aesthetic of its Milan flagship.
For this unique occasion, Excelsior Milano, whose fashion is curated by Antonia, one of the most influential personalities on the international retail scene, has teamed up with a spate of top-tier ready-to-wear brands including Kenzo, Marcelo Burlon, Off White, Neil Barrett, MSGM, Versus, Sugarman, SJYP, Converse, Peter Jensen, Filles a Papa and Vionnet.
On the accessories/hi-tech front are Italia Independent, Mykita, Iwaboo, Sottile and Seconda Base among others.
Inside, architect Vincenzo de Cotiis opted for an airy mix of smoky mirrors, Plexiglas, brass and wood in shades of gray and champagne. Guests are greeted by a standout element: the “Fashion Smoothie” installation by artist JoAnn Tan, or a replica of a giant blender that alternately spins a beaker full of accessories or a miniature model of the Excelsior building in Milan.
The Expo-themed products will roll out over the entire six months so stay tuned!