EXCLUSIVE LAUNCH: PUMA BY RIHANNA
A STAR REMIXES AN ICON
With its distinctive punk rock vibe, the highly-anticipated Puma creeper by Rihanna is without doubt one the hottest tickets of the season.
Unleashing her creativity and tapping into the mood, beat and style of the punk period – think King’s Road in the late Eighties - Rihanna infuses a New York City edge to Puma’s solid sportswear heritage. The Puma by Rihanna creeper marks the first release under Rihanna’s Fenty label. An inventive remix of Puma’s Seventies cult suede sneaker, it now features a platform sole and different colorways including black, sand, white and rose, either in tonal or contrasting combos.
"I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.”
The original Puma suede sneaker immediately became a favorite of athletes and a cult item among generations with a rebellious streak, from hip hop to skaters. And to a RiRi favorite. The star was named creative director and ambassador at Puma last December and unveiled her first ad campaign in April.