SPECIAL PROJECTS @ANTONIA
2015-10-12

UNVEILING GUCCI @ ANTONIA

EXCLUSIVE CRUISE 2016 PREVIEW

The bond between Antonia and top-tier fashion houses for special projects continues to sizzle. The latest venture is with Gucci, which chose Antonia to create a special window installation for an exclusive preview dedicated to the Cruise 2016 collection. Part of an ongoing retail project for Gucci, the display further underscores the house’s new brand vision and direction masterminded by Creative Director Alessandro Michele since his arrival earlier this year. It will be unveiled on Sept. 23 until the 28th.
Lively and eye-catching, the setting mirrors Michele’s ability to blur the line between legacy and currency, channeling the urban romanticism of the Cruise 2016 fashion show held in New York in June. To wit, the red-carpeted display features walls and chairs covered by the red herbarium print, which also upholsters the tailoring busts. A range of colourful and exquisitely-embellished Dionysus handbags, complemented by shoes and ready-to-wear, sit neatly on chairs creating a gentle yet utterly modern effect.

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